Challenge
Manchester City, one of the world's most successful football clubs with millions of fans globally, needed comprehensive multilingual content services to engage a diverse international audience — uniquely demanding in the sports industry.
- 24/7 real-time delivery: Match reports needed translation into Spanish, Catalan and Uzbek within 15 minutes of the final whistle, regardless of match time.
- Player interview translation: Post-match and exclusive interviews required native-speaker translation preserving authentic tone and emotion.
- SRT file production: Video subtitles for highlights, interviews and promotional content needed synchronised, timing-accurate translation.
- Specialised terminology: Football-specific vocabulary and tactical language required translators familiar with each football culture.
- Cultural authenticity: Maintaining the club's global brand voice while respecting regional nuances across three linguistic communities.
Solution
We stood up dedicated translator teams on standby for every match day, delivering real-time multilingual content across reports, interviews and subtitles.
Content translated
Languages & regional focus
Spanish
Latin America & Spain fanbase, Spanish-speaking players on squad
Catalan
Catalonia region, cultural significance, growing fanbase
Uzbek
Central Asian emerging market, diaspora communities in Europe
Workflow
Real-time match report translation
Dedicated teams on standby for every match, delivering translations into Spanish, Catalan and Uzbek within 15 minutes of the final whistle.
Post-match player interview translation
Native-speaking football experts translate exclusive interviews preserving authentic emotion, humour and personality across three target markets.
SRT subtitle file production
Professional subtitle creation for highlights, interviews and promos — synchronised .SRT files with culturally appropriate translations.
Football linguistic expertise
Specialist translators fluent in Spanish, Catalan and Uzbek with deep football knowledge of tactical terminology, player names and club language.
Results
Global fan engagement
Increase in international fan engagement across social platforms in localised markets.
Lightning-fast delivery
Average turnaround from final whistle to published multilingual match reports — industry-leading speed.
Player integration
Success rate in integrating international players through on-site interpretation services.
Content reach expansion
Growth in global content reach and audience size across key international markets.
Business impact
- Authentic connection with international fanbases through culturally relevant content
- Smooth integration of international signings, improving squad harmony
- Strengthened global brand presence, supporting commercial partnerships
- Competitive advantage in international fan acquisition vs rival clubs
- Scalable infrastructure for future market expansion and content growth
- Real-time multilingual support for global tours
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