Challenge
Quickparts, a leading provider of on-demand manufacturing services, needed a strong presence in France, Spain and Italy. Their expansion required more than simple translation — content that maintained technical accuracy while resonating with each market's unique business culture.
- Technical–marketing balance: Manufacturing specifications needed precise translation while sales copy required creative transcreation to engage European buyers.
- PowerPoint complexity: 200+ presentation decks with embedded charts, technical diagrams and animations requiring careful formatting preservation.
- Video localisation: Product demonstration and tutorial videos needed accurate subtitles synchronised with technical explanations.
- Market adaptation: Different purchasing processes across France (value consensus), Spain (relationship-driven) and Italy (quality-focused).
- Consistency across formats: Maintaining brand voice and technical terminology across websites, presentations, videos and marketing materials.
Solution
We assembled a cross-functional team combining technical translators with manufacturing expertise and marketing copywriters skilled in transcreation — a hybrid approach ensuring both accuracy and cultural resonance.
Market-specific approach
France
Emphasised engineering precision and quality certifications. Adapted messaging to highlight collaborative manufacturing partnerships and long-term value.
Spain
Focused on personal relationships and customer service. Transcreated marketing copy to emphasise partnership approach and responsive support.
Italy
Highlighted quality craftsmanship and precision manufacturing. Adapted content to appeal to Italy's strong manufacturing heritage and quality expectations.
Technical translation
- Manufacturing specifications and tolerances
- Material properties and certifications
- CAD file descriptions and technical drawings
- Quality control procedures
- Industry-specific terminology databases
Marketing transcreation
- Value propositions adapted per market
- CTAs optimised for local buying behaviour
- Case studies and testimonials localised
- Sales messaging culturally adapted
- Brand voice consistency across languages
Workflow
Website localisation
Complete translation of 500+ pages including product catalogues, technical specifications and SEO-optimised content.
PowerPoint excellence
200+ sales and technical presentations localised with format preservation and cultural adaptation of visual elements.
Video subtitling
50+ product videos with professional subtitles, timing optimisation and consistent technical terminology.
Results
Successfully entered France, Spain and Italy with a fully localised digital presence and sales materials.
Complete translation of PowerPoint presentations, marketing collateral and sales enablement materials.
Entire website localised with SEO optimisation and technical accuracy across all languages.
Professional subtitling with technical precision and synchronised timing for product demonstrations.
Reduced time-to-market compared to their initial US launch through efficient multi-format localisation.
Maintained technical credibility while adapting marketing messages to resonate with each market.
Business impact
- Established credible presence in three major European manufacturing markets simultaneously
- Sales teams equipped with professionally localised PowerPoint decks driving higher close rates
- Video content generating 3× more engagement with professional subtitles vs auto-translated versions
- Positioned as a serious European manufacturing partner, not just a US company expanding abroad
- Created a scalable framework for future expansion into the DACH region
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