Translation converts words. Localisation adapts the whole experience. Confusing the two is why so many international launches feel 'off'. Here's the precise difference — and what to invest in for each market.
Converts source meaning into a target language.
Adapts content, UX & context for a market.
Translation is a subset of localisation. If you're shipping a product, campaign or experience to a new market, localisation is what makes it feel native — translation is one step within it.
Indicative scores across the dimensions that matter for content teams.
Side-by-side across every dimension that affects quality, cost and risk.
From translation to full localisation, we scope the right level of adaptation for each market and budget.
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